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With more and more advertisers getting involved in the digital advertising space, things can get saturated and it can be difficult for your ad to stick out. Reaching your target audience now takes more than an eye-catching ad, it involves a strategic approach that maximizes every opportunity to engage your potential customers. One of the strategies digital marketers use is called “Ad Retargeting”, sometimes called “Campaign Retargeting”. In this blog,

Geofencing is a great tactic for finding an advertiser’s relevant and desired audience, and serving ads to them. However, this is not a one-size-fits-all strategy, and not every advertiser is right for this tactic. In this blog we will discuss the basics on what geofencing is and who is a good fit for this tactic. What is Geofencing? Geofencing is a location-based marketing tactic that allows us to serve ads

In the ever-changing landscape of advertising comes new opportunities to maximize your brand’s reach and impact. Introducing “Zip Code Based Streaming TV.” Streaming TV has been around for several years now, but strategically targeting the end user at the zip code level is fairly new. In this article, we will define what zip code-based streaming TV is, how it works, who stands to benefit from it and why it’s becoming

In 2023, there was an increase in ADA digital accessibility lawsuits, with a total of 4,605 reported cases. This represented a 14.1% rise from the 4,035 cases reported in 2022, marking a notable surge in ADA digital accessibility lawsuits. What is Web Accessibility? Web Accessibility, guided by the Web Content Accessibility Guidelines (WCAG), is about designing and maintaining your website to ensure it’s accessible to individuals with disabilities, including those

Have you ever heard of Facebook Marketplace? Facebook Marketplace has evolved into one of the most popular e-commerce channels out there, with an average of one billion users per month. Does this sound like a place you and your business might want to be? Learn more about all the different ways your business can advertise on Facebook Marketplace, and why this marketing tactic may or may NOT be right for

When businesses begin their marketing journey, most of them say the same thing. “I just want to show up on Google when they search for my service.” And that is exactly what SEO is here for. SEO stands for Search Engine Optimization. This tactic is all about leveraging and tweaking information already on your website, such as content or page titles, and tying it to keywords that your potential customers

When it comes to advertising, businesses often get overwhelmed with all the opportunities out there as well as the large number of companies that offer marketing services. Organizations that can offer both traditional tactics like radio and digital tactics have a huge advantage and are able to provide a great benefit to their clients as well. Here are a few of the many advantages to selling radio and digital advertising

Navigating the fast-paced digital world requires a solid online foundation for any business. As the landscape of website creation continually evolves, it offers innovative and effective ways to assist business owners and companies in establishing a strong internet presence. But even if digital marketing wasn’t always evolving, are you already saying to yourself, “I am not sure where to start! What website is for me? How will I have time

In the ever-changing landscape of marketing, buzzwords are often overused, misused and can be quite dangerous. Overuse of buzzwords in marketing has reached a point where their impact is becoming diluted, and their misuse can prove to be not just ineffective but potentially harmful. Businesses can easily fall into the trap of hearing a buzzword and automatically think it’s a good fit for them. This blog will explain what a

The holiday season is here! This is a huge time of year for businesses and making sure to market your business during this busy shopping season is so important. Here are a few of our favorite holiday marketing tactics: Social Media Posting: Keeping your business’s social media profiles up to date is important all year round but especially around the holidays! Use social media to announce when new products arrive,

In today’s highly competitive business landscape, getting noticed is half the battle. Local listing optimization has emerged as a powerful tool for businesses to enhance their online presence and attract more customers. Whether you’re a small mom-and-pop store or a multinational corporation, ensuring your business information is up-to-date and accurate can be the difference between your long-term success or failure. In this blog, we’ll explore some of the key advantages