The number one request when it comes to digital marketing, regardless of tactic, is “how do we get people to find me on Google?” Much like all other forms of technology, Google is always updating their services, algorithms and requirements to evolve with changing trends.
Does it seem like their flagship search engine looks different every time you open it lately? You’re not alone!
Recently, Google has been testing out new features that you may be starting to see while you search, but not consistently. In most cases Google is beta testing a new feature or gradually releasing a new feature to everyone. This means the features may not be available to everyone who uses their services, or all the time.
For example, our team has experienced different types of search results when searching the same term. Most recently, we have been seeing expanded AI Overviews, more imagery and visuals, direct product comparisons and changes to the presentation of the Google My Business profile.
This all might seem a bit overwhelming! And we know the big question on your mind – what does this mean for you and your business?
To put it simply, what all these changes mean is that these days you HAVE to be more active in your digital marketing and site content updates. The days of ‘set it and forget it’ and ‘what worked once always will’ are gone. And while you might hear a lot of chatter about how certain marketing tactics are ‘dead’ that is not the case, they are merely changing and adapting so they will keep working for your needs. Tactics such as SEO, SEM and GMB profiles are as important as ever, and help Google understand that your site and business are informative and relevant to what is being searched for by users.
In the end, that seems to be Google’s goal with these changes and updates – getting helpful information for the searcher as quickly and easily as possible.
Now, we know you have a business to run, and keeping up with Google is at the bottom of your to-do list. That’s where we come in! Our Digital Strategists are experts in Google services and are constantly monitoring Google and the changes they make. We know exactly what needs to be done to keep you on the first page of search results pages even as Google changes more and more.
Reach out to our team today with any questions or concerns about your current tactics with Google, or to see how we can help you navigate the waters of Google updates and keep you in front of the eyes of your customers!
